There is a significantly SMALL number of businesses world wide that sign up for and launch the most powerful FREE* promotional marketing and advertising tool ever invented. Why is that ?
It’s called Google Maps -Street View – featuring the little Yellow Peg Person icon visible on the left.
Get with it businesses! Sign up for a Google Business Profile including a Map location marker.
Appling and configuring an online marketing and advertising service commonly known as Google Local – now Google My Business (GMB) – takes some work within Google Cloud to be legit – you can get there.
If you just put your Name and Address (NAP) onto Google Maps; you will have to eventually “Claim” Your Business? That method is a mostly a temporary Map placeholder, and you really want to boost your business visibility so we will go with Plan B. Which translates to, “Prove to Google that you own the business or represent it” – by providing some documents like an State or Federal ID, a business license and power or water bill at that address all in the same name. It helps to have Gmail to get it done too.
To read up on how this amazing capability came to be – READ this great story.
Buzzfeed: “Pegman: Google’s Weird Art Project Hidden In Plain Sight”
Peg Man Icon Image Property of Google
Pegman: Google’s Weird Art Project Hidden In Plain Sight
That little orange icon that tells you where you are in Google Maps has taken on many forms: male, female, tofu, eyeball. A history of Pegman.
” the 2D top-down Google Maps experience with the sensation of ground-level, 360-degree Street View. It’s meant to solve what’s called the Subway Effect — that jarring disorientation you feel when you emerge from a station not knowing where you are or what direction you are facing.
Google designers added the “yellow brick road” lines down the centers of the streets, which helped. But they needed something more. … “
Once you get approved by the Google Business Profile bots. You will be registered and have a new cool Advertising “Portal”. Then you get a ‘permanent’ Map Marker – the colored pin head on Google Maps which is intertwined behind the scenes into an amazing plethora of Google’s vast marketing, promotion and advertising empire of ‘facings’ like Shopping – Travel – YouTube – Gmail … and Google Advertising builder tool suite.
The most super powerful digital advertising network on Planet earth.
There is no Book published to put all this together and read up btw … it’s too fluid.
How much does this cost ? Google is sure profitable!
Some of these immensely powerful global reach – visibility – monetization conversion tools are FREE* to deploy to gain more new online interactions that can lead to new potential customers and ultimately more sales conversions in your cash register. Whew.
Back to the “Claim: Your Business step. Kinda weird huh.
This is where tenacity and follow-through to get the task completed count! If your don’t get your documents approved when uploaded; your Map Marker — the pinhead on Google Maps – will disappear within a month. Poof. Gone.
Google is all about Trust and Social Proof that you’re legit to associate with Google’s brand on the same screen. I know your going to ask this. Does my exact physical address show up on the Map ? And/or can I sell a bunch of stuff on Google Shopping and YouTube from my house / condo / apartment / RV in the driveway using this Map Marker thing? Mostly No.
You can’t be a virtual eCommerce ‘product’ business from a Residential address for the most part – and be placed onto the Map as a marker pin. But you can sure sign up for Google Shopping and Advertising.
Wait. You can be a Fleet of Service trucks that does handyman or plumbing services for example and get a Google Map Marker which is a different looking pinhead thing. The commerce traffic is conducted at the customer location or job site.
It’s a Service Area Business (SAB) with a blue pulsating map marker covering a regional ‘area’ on the Map — maybe depicts a 75 miles radius or so. Your Website and Google Business Profile that is with the Map Marker will have all the locations serviced details. It’s a somewhat new fantastic marketing and advertising service capability.
So … 3rd party eCommerce Marketplace consultants help businesses get started on Google Maps ( www.pinhead.cloud ) and then develop the marketing and advertising strategies and tactics to launch both within Google’s vast network of online ‘facings’ ( think like a Rubix Cube) or different digital services like YouTube, Reviews, Travel and Shopping and externally interconnected
( like www.milehighgarage.biz )
to websites like Tripadvisor, Expedia, Tik Tok, Insta, WhatsApp, Yelp and Meta.
Pulling this off WILL increase your website Page Rank which raises your ability to compete for more customers online as a prominently placed Search Result – even while just executing the basics well.
Inter-linking you Websites content internally and externally with everything relevant to the guest visitor — every page, article, product — is critical to succeeding online. It’s called The Web for a reason!
Linking to domain authorities (other Websites) within your content creates social proof that you can be trusted online. You can do it yourself if you like pain, frustration and suffering. There is no Book to understand and execute this. It changes all the time as well.
An SEO strategy is part of the puzzle too to boost visibility – reach – exposure, potential customer interaction and conversion monetization.
Have you ever noticed the little Yellow person shaped icon on the left side of Google Maps ? https://www.youtube.com/watch?v=On-_mdouy5c
That’s Peg Man or Peg Person.
Grab the yellow icon and drag it onto the Google Map where there are blue lines.
What does that have to do with electric vehicle chargers – EV chargers ?
The best visual technology to visually LOOK AT the EV charger location in 360 degrees before you go there is on Google Maps. This is huge for the advancement of Augmented Reality to have a safe EV charging experience at an unknown site or property.
READ: There will need to be a huge online community effort to organize / upload current and relevant video and photos to make 360 degree panoramic media to be able to visually scan the neighborhood before you arrive. Also reviews – comments – and location Tips will be super important.
This isn’t about a Food Review complaint; it’s about physical and emotional safety for up to 2 hours — maybe 3 hours — of idle time at an EV Charger with kids – family members – your loved ones …
You have to be able to gauge if the location is unsafe or sketchy day or night — before you arrive in harms way. See www.electrify.green for EV Charger locations in the Southwest U.S. from the U.S. Dept of Energy database electrical grid licensing program.
Google doesn’t place every single EV charger onto the Map tool.
The equipment manufacturers, EV network providers, online payment solutions App or the business that invested in the Charging Equipment on their site have to go through the effort to contact Google with a legit business license to get approved to place it digitally onto the Map software in the Google Cloud.
And each EV Charger has to go through a licensing process through the U.S. Dept of Energy and Transportation to get access to the U.S. Electricity Network Grid.
There is no single source to locate All EV chargers in one single mega-App.
You will have to go to many different websites and Apps to figure out where exactly you are going to find your EV charger when traveling. And get a reservation or potentially wait in line if it’s a busy location. Is the equipment working when you get their ?
Do you have the right Payment App or Access Code if it is in a private charging site or in a parking ramp that is not open to the public ? Is their Cell Phone coverage access way off the main highways to get network access into your App online ?
- Looking for electric vehicle battery chargers in safe locations with adjacent amenities will be crucial for reducing electric vehicles range and unknown location anxiety. Google Street View’s augmented reality will assist in visualizing the environment in 360 degree panoramic images.
Google Maps – Street View – to augment visualizing what you might experience before you go there.
Grab the little Yellow person shaped icon on the left side of Google Maps and place it onto Google Maps near the location you are going – blue lines on the map indicating 360 view panoramic viewing. Set Peg Man on the map no matter what to see if you can see anything pop up to visualize.
It’s amazing that not many people use Google Street View to see 360 degree panoramic images stitched together like a video. Businesses with interior pictures can be accessed through the exterior Street View right into the inside of the business – if configured. Businesses benefit tremendously if set up in Google business profiles; offering access to powerful Google eCommerce solutions like Google Shopping, YouTube and Advertising builders.
People have been buying Plug In Hybrid vehicles and full battery electric vehicles since 2011.
EV Charging takes awhile and people won’t tolerate just sitting sweating uncomfortable in there cars for hours to get a battery charge. They will want to hang out in climate controlled spaces with things to do – eat- drink – shop – chat and be entertained or just comfortably space out. And their kids, friends and family will need to be occupied as well .. so they don’t just argue while waiting to reduce their carbon footprint.
Businesses that get onto Google Maps; either through (1) business directories or (2) formally apply to Google business profiles and configure their information will win over more customers and boost their eCommerce engagement and conversion monetization substantially. Why?
Page Rank will be more prominent in search results from the search engines indexing all the new metadata online — like the fresh NAP* information, backlinks, images, articles, social media connections, reviews, comments etc. *name, address and phone number
Summary:
- Quality Business Directories are very important to search engines that validate inter-connections.
- Google Street View will be a huge tool for electric vehicle charging route planning – with increased travel to unknown EV Charger locations – to get more contextual 360 degree panoramic visibility and gauge site / property safety while on the ground.
- Backlinks are links from other websites that point to your website. They are important because they can improve your website’s position in search results and generate traffic to your website. You might have to reach out and contact other websites to link up.
- While it may seem like a complicated process, investing in high-quality content creation and great relevant relationships – to achieve inbound link building – will place your website in a better position in search results placement – closer to the top in time.
